the jooel difference
Designed With you in mind
We know what it’s like for your favorite pair of earrings to be too heavy. We design pieces with thoughtfully selected materials to deliver style without compromising comfort. With Jooel, you’ll never have to choose between feeling good and looking good.
quality you can trust
You can stop wasting your time buying jewelry that won’t last. Every Jooel piece is either 925 Sterling Silver, Premium Brass (nickel, lead and cadmium free), or Stainless Steel + an added layer of specialized electroplating to enhance longevity, and of course, ensure zero tarnishing!
maximum style, minimum effort
We’ve done all the hard work curating a versatile collection of modern pieces. Find your edgy statement pieces, dainty delicates & every day staples right here. Jooel is THE missing piece for your “always-put-together era.”